Head of Communications, Jyske Bank. Editor-in-chief, Jyske Bank TV
Lasse Høegfeldt is Editor-In-Chief at Jyskebank.TV in Denmark. For the past nine years, Lasse has led Jyske Bank’s efforts in transitioning its communications department into a full-blown broadcast media unit. Jyskebank.TV produces daily content for the concern’s 900,000 customers, 4,000 employees and 200,000 investors to both its own homepage and a number of social media. The station has won several international awards and recognitions, including: a 2014 Content Marketing Award, Seven European Digital Communication Awards, A Digiday Award and was shortlist for The Webbys.